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BBB Senior Scene Program Sponsored By Medical Care Alert

We're proud to sponsor a new program from the Better Business Bureau to help protect seniors from scams and fraud.

Medical Care Alert / American Response Technologies BBB Business ReviewUnfortunately, many prey upon seniors and try to scam them out of money or talk them into services and products they don't need.  We're proud of our A Rating with the Better Business Bureau, and appreciate the opportunity to stand strong with the BBB and other concerned businesses to protect our clients, friends and neighbors.

Read the full press release below - more to come soon!

TheBetter Business Bureau Unveils the Senior Scene

 New BBB Program Informs & Empowers Seniorsin Eastern Michigan & the UP

Southfield, MI – October1, 2013The Better Business Bureau Serving EasternMichigan (BBB) today announced the BBB SeniorScene – a program designed to keep seniors informed of scams and deceptive businesspractices in the marketplace and to empower them to act as community advocatesagainst fraud.  

Every year, scam artists bilk seniors out ofbillions of dollars because the senior demographic is generally considered moretrusting and is perceived to be easier to persuade. Also, seniors may not beaware that they have fallen for a scam until it’s too late and may avoidtelling anyone for fear of losing independence by appearing so vulnerable.

“Our goal is to inform seniors and about the issuesthat impact them and to give them tools to deal with fraud and scams,” said MelanieDuquesnel, president & CEO of the Better Business Bureau Serving EasternMichigan. “Through our programs, seniors can learn about and connect to theresources of the Better Business Bureau and other agencies to become moreinformed in today’s marketplace.”

Attorney Ken Gross, has committed his company Thav Grossand The Financial Crisis Talk Radio & Television Show’s support as apremier sponsors of the BBB’s Senior Scene. Said Gross, “We are excited to joinwith and support the BBB in its efforts to thwart deceptive practices andunlawful actions that are directed at our most cherished citizens – ourelders.”

Joining Thav Gross as premiere sponsors of theSenior Scene are ElderLiving Construction, Levy Tax Professionals,and Right At HomeIn-Home Care & Assistance. Also sponsoringthe program is EverDryWaterproofing of Southeastern Michigan and Medical CareAlert.

The Senior Scene Program includes:

SeniorScam Prevention Seminars

Attendees will learn:
B7        The red flags of investment fraud andother scams
B7        The most recent and most prevalentscams in the market
B7        How to avoid becoming a victim of ascam
B7        The dos and don’ts of dealing withaggressive sales persons and scammers
B7        How to report scams and what to do ifyou are scammed
B7        Important resources for seniors
The BBB will also provide training forcaregivers so that they can recognize the warning signs when their loved one ispotentially becoming a victim of a scam and tips on what they can do to help.

Any group, organization or business interestedin a training session can contact the BBB at events@emibbb.orgor 248-799-0305.

The SeniorBrigade

Many savvy seniors are already advocates forthemselves, their friends and their neighbors. The BBB is currently recruitingthese seniors for the Senior Brigade to become the eyes and ears of theircommunities and to help the BBB fight scams and fraud targeting the elderly andother consumers.

Participants will act as a consulting team forthe BBB, providing information and insights into the scams and bad businesspractices that their peers are facing. They can also work with the BBB’s Managerof Advertising Review to call attention to questionable or misleading advertisementsin print and online.

Seniors interested in participating in theSenior Brigade should contact the BBB at seniorscene@emibbb.orgor 248-799-0326.

The SeniorSiren

New scams are cropping up daily and it’s hardfor even the most connected consumer to stay informed. The Senior Siren willkeep readers on top of the latest scams and bad business practices and givethem tips on how to avoid them through a monthly newsletter and timely alerts.The Senior Siren will also keep the community up to date on the activities ofand findings from The Senior Brigade.

Anyone interested in receiving The SeniorSiren, including both seniors and caregivers, can contact Lisa Dilg at lisa@emibbb.orgor 248-799-0326 or subscribe at www.bit.ly/BBBseniornews.

SeniorScene Sponsoring Organizations

The BBB is currently recruiting sponsors forthe Senior Scene. Sponsors will receive recognition and publicity in print andonline promotions, social media, media, newsletters, in-person seminars andmore. Businesses that serve this demographic will enjoy the targeted marketingopportunities that this will afford them. Any business or organizationinterested in sponsoring the Senior Scene should contact Lisa Dilg at lisa@emibbb.orgor 248-799-0326.


About The Better Business BureauServing Detroit & Eastern Michigan
The Better Business Bureau Serving Detroit & Eastern Michigan is a non-profit organization withthe purpose of promoting trust in the marketplace by assisting in theprotection of consumers and businesses from fraud and unethical businesspractices. In addition to its recognized dispute resolution services, the BBB maintainsbusiness reviews on the customer service history of more than 90,000 localbusinesses and provides consumer education materials on numerous topics. TheBBB provides its services free to the public and its service territorystretches across Eastern Michigan from Ann Arbor through Metropolitan Detroit,Lansing, Flint, upward to Alpena, and covers the entire Upper Peninsula of thestate.

About Medical Care Alert:
Michigan based Medical Care Alert's "Help At The Push Of A Button" medical alert monitoring service provides independence and peace of mind for thousands of seniors and their families in all 50 states. Systems cost around $1 day, with nothing to buy and no long term contracts. The company has an A+ rating with the BBB and with Angie's List, receiving the Angie's List Super Service Award three years running. Learn more at https://www.MedicalCareAlert.com.