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BBB Senior Scene Program Sponsored By Medical Care Alert

We're proud to sponsor a new program from the Better Business Bureau to help protect seniors from scams and fraud.

Medical Care Alert / American Response Technologies BBB Business ReviewUnfortunately, many prey upon seniors and try to scam them out of money or talk them into services and products they don't need. We're proud of our A Rating with the Better Business Bureau, and appreciate the opportunity to stand strong with the BBB and other concerned businesses to protect our clients, friends and neighbors.

Read the full press release below - more to come soon!


The Better Business Bureau Unveils the Senior Scene

New BBB Program Informs & Empowers Seniorsin Eastern Michigan & the UP


Southfield, MI – October 1, 2013The Better Business Bureau Serving EasternMichigan (BBB) today announced the BBB Senior Scene – a program designed to keep seniors informed of scams and deceptive business practices in the marketplace and to empower them to act as community advocates against fraud.

Every year, scam artists bilk seniors out of billions of dollars because the senior demographic is generally considered moretrusting and is perceived to be easier to persuade. Also, seniors may not be aware that they have fallen for a scam until it’s too late and may avoid telling anyone for fear of losing independence by appearing so vulnerable.

“Our goal is to inform seniors and about the issues that impact them and to give them tools to deal with fraud and scams,” said Melanie Duquesnel, president & CEO of the Better Business Bureau Serving Eastern Michigan. “Through our programs, seniors can learn about and connect to there sources of the Better Business Bureau and other agencies to become more informed in today’s marketplace.”

Attorney Ken Gross, has committed his company Thav Gross and The Financial Crisis Talk Radio & Television Show’s support as a premier sponsors of the BBB’s Senior Scene. Said Gross, “We are excited to join with and support the BBB in its efforts to thwart deceptive practices and unlawful actions that are directed at our most cherished citizens – our elders.”

Joining Thav Gross as premiere sponsors of the Senior Scene are Elder Living Construction, Levy Tax Professionals,and Right At Home In-Home Care & Assistance. Also sponsoring the program is EverDryWaterproofing of Southeastern Michigan and Medical CareAlert.

The Senior Scene Program includes:

Senior Scam Prevention Seminars


Attendees will learn:
  • The red flags of investment fraud and other scams
  • The most recent and most prevalent scams in the market
  • How to avoid becoming a victim of a scam
  • The dos and don’ts of dealing with aggressive sales persons and scammers
  • How to report scams and what to do if you are scammed
  • Important resources for seniors
The BBB will also provide training for caregivers so that they can recognize the warning signs when their loved one is potentially becoming a victim of a scam and tips on what they can do to help.

Any group, organization or business interested in a training session can contact the BBB at events@emibbb.orgor 248-799-0305.

The Senior Brigade

Many savvy seniors are already advocates for themselves, their friends and their neighbors. The BBB is currently recruiting these seniors for the Senior Brigade to become the eyes and ears of their communities and to help the BBB fight scams and fraud targeting the elderly and other consumers.

Participants will act as a consulting team for the BBB, providing information and insights into the scams and bad business practices that their peers are facing. They can also work with the BBB’s Manager of Advertising Review to call attention to questionable or misleading advertisements in print and online.

Seniors interested in participating in theSenior Brigade should contact the BBB at seniorscene@emibbb.orgor 248-799-0326.


The Senior Siren

New scams are cropping up daily and it’s hardfor even the most connected consumer to stay informed. The Senior Siren willkeep readers on top of the latest scams and bad business practices and givethem tips on how to avoid them through a monthly newsletter and timely alerts.The Senior Siren will also keep the community up to date on the activities ofand findings from The Senior Brigade.

Anyone interested in receiving The Senior Siren, including both seniors and caregivers, can contact Lisa Dilg at lisa@emibbb.orgor 248-799-0326 or subscribe at www.bit.ly/BBBseniornews.

Senior Scene Sponsoring Organizations

The BBB is currently recruiting sponsors for the Senior Scene. Sponsors will receive recognition and publicity in print and online promotions, social media, media, newsletters, in-person seminars and more. Businesses that serve this demographic will enjoy the targeted marketing opportunities that this will afford them. Any business or organization interested in sponsoring the Senior Scene should contact Lisa Dilg at lisa@emibbb.orgor 248-799-0326.


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About The Better Business Bureau Serving Detroit & Eastern Michigan
The Better Business Bureau Serving Detroit & Eastern Michigan is a non-profit organization with the purpose of promoting trust in the marketplace by assisting in the protection of consumers and businesses from fraud and unethical business practices. In addition to its recognized dispute resolution services, the BBB maintains business reviews on the customer service history of more than 90,000 local businesses and provides consumer education materials on numerous topics. The BBB provides its services free to the public and its service territory stretches across Eastern Michigan from Ann Arbor through Metropolitan Detroit,Lansing, Flint, upward to Alpena, and covers the entire Upper Peninsula of the state.

About Medical Care Alert:
Michigan based Medical Care Alert's "Help At The Push Of A Button" medical alert monitoring service provides independence and peace of mind for thousands of seniors and their families in all 50 states. Systems cost around $1 day, with nothing to buy and no long term contracts. The company has an A+ rating with the BBB and with Angie's List, receiving the Angie's List Super Service Award three years running. Learn more at https://www.MedicalCareAlert.com.